Home Unlabelled BMW marks 10 years of Rolls-Royce ownership with first-ever exhibition
Tuesday, March 19, 2013
A Rolls-Royce exhibition celebrating 10 years of BMW Group ownership and what would have been Sir Henry Royce’s 150th birthday opens its doors this week at the BMW Museum in Munich.
The first-ever Rolls-Royce Motor Cars exhibition at the BMW Museum, ‘Strive for Perfection’ chronologically details the luxury manufacturer’s evolution from the meeting of Sir Henry Royce and the Honourable Charles Stewart Rolls in 1904 through to the present day.
Covering more than 1000 square metres over five floors, the exhibition includes 15 original Rolls-Royce vehicles spanning from 1907 to 2012, including the 1926 Rolls-Royce 10EX, an experimental car built to demonstrate the performance potential of the ‘New Phantom’.
The historic cars are joined by displays of coachbuilding, craftmanship, bespoke design, engineering and advertising as well as the famous Rolls-Royce icons the Spirit of Ecstasy hood ornament and ‘Pantheon’ radiator grille.
Rolls-Royce CEO Torsten Muller-Otvos said the exhibition proudly celebrates the 10th anniversary of the renaissance of Rolls-Royce under BMW.
“Our contemporary motor cars present a unique blend of German expertise and technology and outstanding British craftsmanship and design. It is therefore appropriate that this key moment in the story of this Great British manufacturing success story is told in the BMW Museum.”
Just in case you’re planning a trip to Munich in the next 12 months, the exhibition is open to the public from March 21 until the end of March 2014.
BMW took control of the Rolls-Royce name on January 1, 2003, when at the same time, Volkswagentook sole control of the name Bentley.